Flushing Square
757 Third Avenue, 20th FLoor
New York, NY 10017
United States
ph: (888) 583-7730
fax: (212) 937-5242
alt: (212) 328-1198
Info
Silk is a hybrid luxury global private members club combined with a luxury boutique hotel, surrounded by excellent concierge services, both business and personal, and superlative programming. The skillful integration of these luxury components and the synergy that it creates is what differentiates Silk. As such, Silk will create an outstanding client experience, and be in a unique position to meet the unsatisfied demand for a luxury private membership experience from this fast growing target market of HNW executives and entrepreneurs across the US, Europe, Asia and South America. Silk properties will also offer a luxury serviced condo component for the most discerning of buyers who desire primary or secondary residences as well as buyers of luxury properties managed by Silk as an investment.
Based on industry research, Silk management has determined that there is unsatisfied demand, price and occupancy support in the fast-growing luxury market segment which is distinctive for its level of achievement, discerning tastes, and appetite for exceptional experiences (pre-qualified and owning $10 million or more in financial assets).
Heritage member clubs have generally not been updated to meet contemporary luxury needs and demands, while university clubs focus on university alumni. Moreover, contemporary luxury clubs lack an appreciable room component while luxury international concierge companies do not offer physical locations.
However, Silk locations will be international in scope. Members and hotel guests will come to a variety of international locations including New York, Miami, London, Hong Kong, and Singapore where they will work, hold meetings with and entertain in-town and out-of-town guests, socialize, attend our curated cultural programs, stay overnight when travelling and for weekend getaways, or book stays for out of town clients. Silk will both re-purpose existing historical structures that meet our criteria, and build new properties. Silk's design aesthetic is a sophisticated blend of urban chic meets global fusion.
Skillfully combining and integrating our luxury private members club with a luxury boutique hotel “As One”, supported by excellent concierge services and great cultural programming will create substantial synergies. The hotel and club components will scale independently while mutually supporting each other.
First, our private members club will significantly enhance and stabilize room occupancy with members driving a projected minimum of 14% of occupancy in year 1 to 38% in year 5 of operations. Also the community element of the private members club will be a general draw for affiliated and non affiliated hotel guests alike. Conversely, our luxury guest rooms will provide a significant amenity to our private members club which in most other contemporary private member clubs is generally inadequate or completely lacking. Finally, the synergies achieved by Silk will be further enhanced as we expand Silk to major gateway cities around the globe.
Silk's management team contains experts in managing luxury, private members clubs, providing exclusive concierge services, design, international hotel development, hotel management and asset management, business start-ups, marketing, and brand management. The Silk team has also gained extensive international press coverage with a previous hotel property selected by Travel + Leisure as one of the top 30 New Hotels in the World in 2009, and selected by House & Garden's UK Hotel Issue as one of the most beautifully designed hotels in the world.
http://silkhotelgroup.com/eb5-opportunities
Copyright 2014 Flushing Square. All rights reserved.
Flushing Square
757 Third Avenue, 20th FLoor
New York, NY 10017
United States
ph: (888) 583-7730
fax: (212) 937-5242
alt: (212) 328-1198
Info